Experience It: Steve Harvey’s Freedom Party

Photos by Patrice Tudor, PT Photography

Premier Syndicated Radio host Steve Harvey partnered with the Ford Motor Company to create a unique party experience that launched a four-day fundraiser for his Steve Harvey Foundation Mentoring for Young Men at AmericasMart in downtown Atlanta. Carried on Radio One urban AC WAMJ-FM (Magic 107.5) in Atlanta, Harvey also used the occasion to show appreciation to his listeners in the area.

Commented Crystal Worthem, Multicultural Marketing Manager, Ford Motor Company, who had the new 2010 Ford SHO on hand for listeners to experience: “We are extremely excited about teaming up with Steve Harvey and The Steve Harvey Foundation for an event that is geared toward empowering young men. By taking part in this event we are able to continue in our efforts to empower and educate our youth within the community while simultaneously teaming up with an organization who shares our vision for giving back.”

One-hundred young men, ages 13-18 enrolled in grades 8-11 from a single female head of household family from around the country, will be pre-selected to travel to Dallas, Texas with a parent or guardian for a weekend of mentoring.

Doug E. Fresh performed for the fans, who were joined by celebrities that included NBA greats like Dr. J and Kevin Willis, actor Emmanuel Lewis, 100 Black Men of America’s Thomas Dortch, and WSB-TV anchor Jovita Moore.

Harvey, who launched this mentoring aspect of his foundation earlier this year, explained: “Our mentoring program for young men is designed to give boys the blueprint to manhood and to open their minds to enable them to envision and one day realize their dreams.”