Krave: Upfront and Ready To Take The Lead

It’s been awhile since a girl group graced radio airwaves and the music industry the caliber of TLC and Destiny’s Child. But now, thanks to platinum producer, entrepreneur and BRE Man of the Year DeVyne Stephens, there is such a blessing. This tantalizing trio goes by the name of Krave, and that you will… once you hear their blend of sexy sonatas, midtempo ménage a trios melodies and bangin’ club grooves.

Hot already on the charts is the voracious track “Girls Go Crazy” with Flo Rida. Another scintillating, pulsating single, “Up & Down,” featuring Akon, Nelly and Twista, has also been released.

Beautiful, stylish and talented are just a few of the ways to describe Krave. Each of the ladies has musical talent beyond the obvious and each has a distinct personality, yet they operate as a unit, a team, finishing each other’s sentences and complementing their individual styles.

Chanel, 20, is one of the vocalists, with a distinct almost raspy, definitely sexy sound. “I have a certain twang,” she confides. She does more than sing. Coming up, she learned piano and flute and recently began guitar lessons. Beyond the vivacious smile and bubbly personality, this is a deep, young sister. Chanel keeps a journal and is very observant of the world around her.

Shan Q, 21, is the hip-hop head of the group. Bold and vibrant, she also learned to play musical instruments–the flute and piccolo. In school, she was with the marching band, but she didn’t like marching and playing, so she switched up and became a dancer. Although a sweet thing, she has a bit of the rebellious side and writes her own raps.

Jazz, 21, also sings, describing herself as having a soprano pitch. She’s the “old” member of the group. “I love anything vintage,” she tells BRE, adding that sometimes her band mates call her “Gramma.” Don’t let her old skool flavor fool you, though…she won’t hesitate to say what’s on her mind. And Jazz also has musical roots, having played the trumpet and cello in school.

Krave came together…they weren’t put together as a lot of groups these days often are. The ladies met while in school and vibed. Music industry guru DeVyne Stephens saw them at a talent show and did the smart thing–scooped them up under his multi-level firm, Upfront Megatainment.

What Stephens saw is obvious: Chanel, Shan Q and Jazz, aka Krave, have chemistry, charisma and a charm that is undeniable. Now throw in their vocals skills, musical prowess, effervescent energy and an urban chic look and the result is a winning combination, ready to dominate the music scene.

Krave’s debut album, on Upfront/Geffen/Interscope, boasts a bevy of bodacious beats and beautiful ballads, including production from Jazze Pha, Akon, Rodney Jerkins and J. Mizzle. Stephens defines it as “ghetto pop” and foresees these talented and bubblicious young ladies setting a new standard for urban and pop music.

Krave’s debut CD will be in stores in early 2010.