Change Comes To WRNB

Radio One urban AC WRNB-FM (107.9) in Philadelphia launched a new format on January 20 tilted more towards the R&B gold from the ‘90s and old school hip hop. The station will continue to play current R&B titles, but the playlist will now be proliferated with such artists as Boyz II Men, Mint Condition, Maxwell, Keith Sweat and Jodeci.

 

“While America is experiencing change in our nation with President Barack Obama, Philadelphia and WRNB are experiencing a change as well,” explains Radio One/Philly OM Elroy Smith. “Tailoring this format and unveiling a new attitude exclusively for WRNB and Philadelphia is an exciting undertaking. This market knows what they want and our job at WRNB is to respond to their request. We are now positioned in a lane all by ourselves and the fans of the ’90s and today’s R&B will not have to sit through a number of eras to hear the sound they have asked for. Philadelphia now has a radio station that they are helping to build.”

 

The new lineup promoting the new sound is: “The Tom Joyner Morning Show,” APD/MD Mo’Shay LaRen at middays, Lady B in afternoons and DJ Todd takes nights.

 

WRNB’s new position in the marketplace is “The New sound of 107.9 WRNB, R&B of the 90’s and Today.