“NEWBOs: The Rise of America’s New Black Overclass”
Premieres Thursday, February 26 9:00 pm | 1:00 am ET on CNBC-TV
ABOUT THE SHOW
It’s an American success story. Self-made black multimillionaires, many of whom grew up poor, have made vast fortunes in the sports, entertainment and media industries.
The new moguls made their millions under the age of 40, primarily by taking20more ownership and control over their brands than their predecessors. Collectively, black athletes in the NFL, NBA, and in Major League Baseball earned nearly $4 billion last year and the nation’s 20 highest-paid hip-hop entrepreneurs brought in more than $500 million. Now, with their newfound wealth come responsibilities to their family, friends, and community.
Based on Wall Street Journal Reporter & CNBC Correspondent Lee Hawkins’ forthcoming book of the same title, NEWBOs: The Rise of America’s New Black Overclass examines the growing responsibilities of black celebrities in the Obama age. The project features personal stories and interviews with some of the biggest names in sports and entertainment. It’s an inside look into how each successful NEWBO surmounted challenges to achieve the American Dream.
It’s an American success story. Self-made black multimillionaires, many of whom grew up poor, have made vast fortunes in the sports, entertainment and media industries.
The new moguls made their millions under the age of 40, primarily by taking20more ownership and control over their brands than their predecessors. Collectively, black athletes in the NFL, NBA, and in Major League Baseball earned nearly $4 billion last year and the nation’s 20 highest-paid hip-hop entrepreneurs brought in more than $500 million. Now, with their newfound wealth come responsibilities to their family, friends, and community.
Based on Wall Street Journal Reporter & CNBC Correspondent Lee Hawkins’ forthcoming book of the same title, NEWBOs: The Rise of America’s New Black Overclass examines the growing responsibilities of black celebrities in the Obama age. The project features personal stories and interviews with some of the biggest names in sports and entertainment. It’s an inside look into how each successful NEWBO surmounted challenges to achieve the American Dream.
Program highlights include interviews with Gospel Artist Kirk Franklin, NBA Star LeBron James, Major League All-Star Torii Hunter, NFL Star Terrell “T.O.” Owens, The Williams Brothers of Cash Money Records, Bryan “Baby” Williams and Entrepreneur and BET Founder Bob Johnson.
Premieres THURSDAY, FEBRUARY 26
9:00 pm | 1:00 am ET on CNBC-TV
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