Bad Boy’s New Era

December 27, 2009 by  
Filed under Breaking News, Music

Sean "P. Diddy" Combs

Sean "P. Diddy" Combs

Grammy-award winning artist/producer Sean “Diddy” Combs has relocated his Bad Boy imprint to the Los Angeles headquartered home of Interscope/Geffen/A&M (IGA), signing with Interscope head Jimmy Iovene. According to the terms, all previously Bad Boy signed artists will remain under the Warner Music Group umbrella where his Bad Boy imprint has been for the last five years, but Combs retains his imprint name and all new artists and releases will be under that distributed through Interscope. His experimental sixth studio album, Last Train to Paris, is expected to be the first release under the new arrangement. According to Combs, the new Bad Boy label with Interscope will operate like a small boutique label, with an emphasis on signing unique talent.

Commented Iovine: “Puff is a rare person in the music industry today, that can move the culture in many areas – fashion, TV, music – as well as making records. Whenever a free agent like him comes along, which is rare, you grab him.”

“I am excited to be partnering with Jimmy Iovine and the Interscope Records family on all my future music ventures which include my career as a recording artist and upcoming record label,” added Combs. “With this new deal, I look forward to signing music’s next great superstars to the label and continuing the legacy of making great music at my new home. This is the beginning of a new musical era for Bad Boy.”